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Cut Carbon Champion - An Australian First

Cut Carbon Champion is an Australian environmental marketing firm focused on reducing carbon emissions. Our unique combination of consumer marketing strategy and environmental labelling schemes, backed by science, makes us the leader in our field. We are dedicated to helping companies and consumers reduce their carbon emissions to make a positive impact on the environment, by reducing climate change.

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Mission

"To our knowledge, no one in the world has a labelling mechanism that lowers carbon emissions through pro-active consumer choice, backed by companies and communicated through the products they manufacture.  If your company’s performance on carbon emission reduction is positive, and you are not promoting it well, we have created a powerful marketing tool."

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Only Cut Carbon Champion promotes lower carbon emission comparisons between similar products.

The Cut Carbon Champion Brand Community

  • Cut Carbon Champion’s brand evolution and its success will be primarily measured by the loyalty of the brand community it creates.

  • The companies it partners with, will benefit from being an Australian first. Rarely does a brand transcend and benefit all people through the cycle of life.

  • A successful brand community reflects a customer-centric company that understands what the customer values and the value the customer represents.

  • A brand personality doesn’t exist because of the brand, it’s design or name, it exists between the people connected to the brand. The Cut Carbon Champion brand community will seek not only to garner share of mind but more importantly, share of heart.

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Backed by Rigorous Systems

  • Differentiation between products on their embodied carbon is currently done using Life Cycle Assessment (LCA) and Environmental Product Disclosure (EPD) documents, especially in building materials.

  • While LCAs & EPD can be interpreted by environmental professionals, it does a poor job of communicating embodied carbon and comparisons to most other people.

  • EPD and other measures are used primarily in a B2B environment, government and large business almost exclusively.

  • Consumers have little knowledge of how much global CO2e emissions they generate by their on daily purchases shown on the Home page.

  • Cut Carbon Champion will verify that the embodied carbon levels are validated to the correct ISO standard.

  • Consequently, the embodied carbon level will be legally defensible.

  • •Without a CBAM many manufacturers will simply stop production and turn to importing, but this will probably increase global CO2-e emissions.

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Complements CBAMs
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  • There are calls for an EU type Carbon Border Adjustment Mechanism (CBAM) to be introduced in Australia.

  • Without a CBAM many manufacturers will simply stop production and turn to importing, but this will probably increase global CO2-e emissions.

  • Another complementary way to ensure high embodied imports have less market share in Australia is to use a consumer driven means to achieve this outcome.

  • Cut Carbon Champion is designed complement any CBAM, further encouraging lower embodied carbon products in Australia

The NSW Government's target is to reduce carbon emissions by 50% by 2030.

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